wide range of social media toos can be help us to build up deep relationship with customers when it come to busienss, we can use the google alert to search the thing we want, by using the twitter hashtags, we can be more easily to be recognised by others, try to make your topic as a trending topic so that tons of people can be coming across it. of course we can employ other research tools to get the community you build up in a more visible way. as myself, google plus sometimes can be regarded as a good way to set up a deeper relationship, circle group in google plus and blog content sharing, the former functions as a more interactive way to each others, while the latter one can be viewed as a source of what they think of it when posting their comments.
chanllenges facing marketers is very tricky as marketers need an insight of what consumers will be affected by social medias? some might not be easily influenced by some of soical medias, how are we going to disseminate the maekter message to consumers can be depends on the business you engege in, if you are doing business of selling easels you probabaly use flickr or other tools something like that to project your photos about easels as opposed to building up a interative group to discuss. another chanllenge could be how to use the combination of social medias in a consistent way, being attentively if all the messages you want to inform consumers through multi social medias are consistent.
there is no doubt that social media is another marketing channel but the functions of social medias far exceeding the way of broadcast media and we should not just exploit the way broadcast media has been, instead social medias can affect my visual, hearing interactive way, sometimes can lead to consumer expectation. so we should be exploiting on more of ways rather than the only simple way of broadcast media.
The more social medias strategies you build up, especially the critical one, the more likely you have a deeper relationship with customers.
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