week 5--Key Platforms

the brand that I would introduce is Zara

Introduction

Zara is the flagship chain store of INDITEX Group owned by Spanish company, the first Zara store opened in 1975. And yet it is the biggest clothing company in Spain and the top three clothing in the global world. It owns more than 2000 chains stores in the world of 56 countries in terms of the scale of Zara’s business.

Channel
the channels Zara has been using as social media strategies like twitter, facebook, linkedin, blogger, flikr, youtube.

it builds up a facebook and twitter that consumers can have an overview of the store and release the up to dated information or pics for the recent season, some of video can be found in youtube or other mdias, and pictures can be shown in the album of its blog and use the flikr to show their pictures in the facebook or blog.
the way in the soica medias customers can more easily to communicate or connect with, some of feedback the organization can receive via those mdias as well, some of quesionnaire also can be conducetd through that, promoting by using the video of youtube to let consumers know what Zara has been doing, due to the qiack and fast change of clothes style every week, so these medias can be more critical for disseminating inormation and consumers can be more quickly to get the news released, it is sort of direct or indirect way to build up a close relationship with those who have been paying attention on Zara.



target market
the markets Zara pay attention to are those markets where have a good location, more prefer located in city center, or looking for a city that have a great economic competitive force or greater purchasing force. some of target markets for Zara apart from Spain, Like France, Italy, China, Japan, Germany, UK and so on. for those countries who get lot more stores than others.


Motivations for target markets
maybe some motivations to target these markets is due to the greater economic developing, and the barriers to enter into is very low and taxation would be that high, more inportantly, it is just due to the specific place for these markets have a geater purchasing force.