week 11---Analytics(Topic 11)

Building up a business online maybe is not a difficult thing, but how to run or monitor the business is much difficult than that. We need to keep track of our brand constantly and we might wonder if our brand has been attacked or how is the brand running, which that’s why we need monitor systems give us the answer. They are probably not the solvers, but they are truly the one that help find the problem, actually, a successful social media marketing strategy not only have an outstanding plans, but also need to have a great assistance of metrics platform, providers and information source. Some of information search engine like Google Alert help us get up-to-dated information, so if one’s organization or company release new information every day, and more and more people will be more easily to receive it when they search, which increase brand awareness greatly. In addition to this, some of metrics providers like research tools, which give a direction on how to target audience and how to manage their social media tools that used to interact with people more efficiently. Some of tools like Hootsait, TweetDeck which not only do they help business to look for organizations that are relevant to the business, but also managing some social media tools simultaneously, and this save a lot of time and increasing efficiency in providing feedback to people.

As to metrics platform, most of them both can give us a clear statistics about the number of social media users and guide us select the best social media for our marketing strategy to meet customers, of course, some of them can protect brand from attacking. When designing a social media marketing strategy plan, we need to consider how people think of some media tools or what sort of content we release can attract them, or if the way we engage in having conversation with people is the most effective way, all these doubts can be solved by those platforms that having mix of vertical industry knowledge, social media expertise, analytics technologies, data control and real-time measurement system. It seems like all those can help organizations or marketers save a lot of efforts to do research more easily achieve their goals.