In this week's topic, I realized that there are some of things might be considered when we designing a campaign of social meidas program for our business, we need to know why people join social networking, once we figure out what sort of platforms or why put their attention on that, we can better to design a campaign strategically to capture their attention, like if we have no idea what features of network would like, we just lose our way to find a direction to move on, it seems like all thes things both are challenges and opportunities, when we design the campaign of social media programs, we should not just only focus on the how much profits for the sales, instead keep track of the way of how to bulild relationship with people in order to get their support mentally.
Building critical mass is really a good way matketers go into, when we employ social media tools for the particular business, we need to consider the way we use if can disseminate messages to most part of people and be noticed for particualr target markets. the more people you get them in through critical mass, the more awareness for your campaign or brand you can earn.
speaking of awareness, there are probably some traditional ways to do like advertising, personal selling, but the most succeessful business or campaign is to spend less budget and human force to achieve that rather spend large amout of capitals, I turly believe. we might use peer-to peer recommendations, word of mouth recommendation or digital word of mouth, I think the ways we cannot make sure they will buy the products, but at least what we can do is to have a good start of capturing and making relationship with them.
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